Client: JWC Therapy
Goal: Redesign logo
Role: Graphic Designer
Used: Illustrator
This client is a therapist looking for a gender neutral logo that maintained her personality. We talked back and forth on what inspires her and how therapy is often promoted. When we got to plants, she said she loves ivy. This sparked a brand new idea to me and led to this. The ivy represents the growth her clients go through as she helps them. She used a script font in her original logo, so I opted for plain serifs and sans serifs to make it less gendered. She's there for everyone.
